My most recent experience has been as a Campaign Manager and Account Executive for a local restaurant in my college town as a part of my senior capstone project. Since August 2021, my team and I have worked alongside the restaurant to rebrand them in preparation for their reopening in 2022. 

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In this campaign book, we used our SWOT, PEST, competitive, and consumer analyses of the restaurant to guide us as we created and designed a multitude of materials for the restaurant's use, including a new logo, menu, press kit, and even a proposed budget. For my position as Account Executive, I worked on a large portion of this project. As a team, we worked and reviewed each others' works and approved them. As Campaign Manager, I oversaw all operations and had the responsibility of doing a final check for everyone's work. 

 

To see examples of my work as an individual, please see these pages:

05 Executive Summary

19 Consumer Analysis

20-21 Market Analysis

22 Competitive Analysis

32 Branding Redesign

34-35 Menu Design

40 Media Pitch

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